Over the past 25 years we have developed a unique eyewear shopping experience. Using our years of experience and a great sense of style we carefully select independent frame designers to represent in our showroom.
Our reputation is very important to us and we take pride in what we do! Our process is simple but very well thought out.
Our mission is to bring you not only the latest in the fashion frame industry but also latest technologies for both lens options and frame materials!! We are one of the few shops left that offer an in store lab to maximize quality control and accuracy.
At some point all of us needs refresh and update in our lives! After 25 years we moved Broadway location just 1/2 block South. Are new address is 3123 N. Broadway Suite A Chicago,IL 60657. Its really easy to find us, next door to famous coffee house "Intelligentsia coffee" Stop by and visit our new showroom filled with new just arrived gorgeous frames from all over the world!!!