Sunglasses. Shades. Sunnies. These words immediately conjure visions of the red carpet, radiant beaches, high fashion runways lined with high-power people—the very essence of cool. In 1925, sunglasses were meant solely to protect eyes from harmful rays. In 1926, Oliver Goldsmith opened for business and in doing so, started the eyewear revolution.
Oliver Goldsmith pioneered the marriage of form and function in protective eyewear. He was the first to see sunglasses as an essential part of a wardrobe. He experimented with lens shapes and sizes, and with frames made of materials like bamboo and butterfly wings. By the 1950’s, Goldsmith’s unusual approach put him and his eyewear on the map.
OG Eyewear, as it became known, was the first to appear in chic magazines including Vogue and Queen. The splash that Goldsmith made on the fashion scene captivated the attention of major designers who then commissioned sunglasses to include in their seasonal collections. Oliver Goldsmith became synonymous with style.
Grace Kelly. Michael Caine. Audrey Hepburn. Givenchy. Dior. Vidal Sassoon. These 20th century fashion icons have stayed relevant throughout the decades due to their timeless style. They all have one thing in common: Oliver Goldsmith.